1. Audit: The purpose of the audit is to determine how to invest in order to achieve the most effective investment. | ||||||
2. Objectives and KPIs Tracking: We determine the goals and objectives of each potential project, the result will differ depending on the request. | ||||||
3. Key Message: Memorability of the brand, product, or advertisement comes after a good message delivery, we know how to do that. | ||||||
4. Online Brand Tone: We interact with the right customer by the right brand tone which they will be familiar with, that way we will be more relevant. | ||||||
5. Supporting Tools: We use our tools in a way that will support our process of SMM (Social Media Marketing). | ||||||
6. Strategies: We then create our SMM Strategy from audience targeting, planned content type, and post timing. | ||||||
7. Timing: Deciding the best time to post on Facebook or other social media channels is essential and based on the audience activity time and the product. | ||||||
8. Rolls & Responsibilities: As one of the best social media marketing agencies in Egypt, we have responsibilities and duties towards the agent. | ||||||
9. Policy: Every project has its case and conditions, we believe in sticking to behavioral aspects to remain respectful and stay away from red lines for every culture or tradition. | ||||||
10. Critical Plan: We always have a protective critical plan for any digital threat that might occur to keep the business view as clean and honest as it should be. | ||||||
11. Measurement: We measure our progress and key performance indicators on a usual basis to ensure we are on the ascending track. | ||||||
12. Reporting: We finally analyze the performance, work with major web analytics systems, generate unique links, track sources and quality of traffic, calculate the cost of targeted action, conduct analytics on changes in the information field, conduct research in social networks, determine the nature of negativity, use social media statistics tools. |
